Your Content should be fresh and not copied from or regurgitated from someone elses webpage. Remember - the content on your main page MUST be refreshed and changed at least monthly in order to keep Google and other search engines indexing your site on a regular basis. Your content should contain at least two references to each keyword for your message (a "keyword" is a word which people searching for your business or services would type into the search bar of their web browser in hopes of finding information they are looking for).
